[cs_content][cs_section bg_image=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2015/12/EMC-Homepage-Collage-3-min.jpg” bg_color=”#383838″ parallax=”true” style=”margin: 0px;padding: 70px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”true” fade_animation=”in-from-bottom” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text style=”margin-bottom: -110px;color: #ffffff;font-size: 400%;letter-spacing: 0.2pt;line-height: 130%;”]

Schedule

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Thursday, March 30, 2017 6:30PM
Emcee/Moderator: Jamie McGriff

[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 30px;padding: 0px 5%;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_gap size=”50px”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/03/EMC-Bio-Pic_James-Collier-sq.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text style=”margin-bottom: -45px;color: #8C181B;text-transform:;font-size: 220%;letter-spacing: 0.5pt;margin-top:25px;text-transform: uppercase;”]

Ideation Forum • 6:30PM

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James Collier, Keynote Speaker

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Ideation deals with generating, developing and evaluating ideas and comprises all stages of a thought cycle, from innovation to development, to actualization. This is a core stage in launching innovative and viable new ventures. The 2017 Entrepreneurship Master Class will kick off with the Ideation Forum. Industry experts will discuss and share insights on topics such as design theory, prototyping, how marketing plays a role in the development of a business model, accelerator and incubator resources and much much more. Jamie McGriff, ABC 24 reporter, will emcee the forum.

[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;margin-bottom: 80px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/02/EMC-Bio-Pic_Leslie-Smith-sq.jpg” alt=”Leslie Lynn Smith” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Leslie Lynn Smith, PANELIST

[/cs_text][cs_text style=”color: #;font-size: 90%;margin-top: -10px;line-height: 120%;”]President, Epicenter[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/02/EMC-Bio-Pic_Charles-Marshall-sq.jpg” alt=”Charles Marshall” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Charles Marshall PANELIST

[/cs_text][cs_text style=”color: #;font-size: 90%;margin-top: -10px;line-height: 120%;”]Chief Idea Officer, Signature Advertising[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/02/EMC-Bio-Pic_Melinda-Emerson-sq.jpg” alt=”Melinda Emerson” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Melinda Emerson, PANELIST

[/cs_text][cs_text style=”color: #;font-size: 90%;margin-top: -10px;line-height: 120%;”]Small Business Expert[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/01/EMC2017-Bio-Pic_Mike-Hoffmeyer-c.png” alt=”Mike Hoffmeyer” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Mike Hoffmeyer, PANELIST

[/cs_text][cs_text style=”color: #;font-size: 90%;margin-top: -10px;line-height: 120%;”]Director, Crews Center for Entrepreneurship[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/02/EMC-Bio-Pic_Nicole-Heckman-sq.jpg” alt=”Nicole Heckman” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Nicole Heckman, PANELIST

[/cs_text][cs_text style=”color: #;font-size: 90%;margin-top: -10px;line-height: 120%;”]Founder, Littlebird Innovation[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/02/EMC-Bio-Pic_Phillip-Ashley-Rix-sq.jpg” alt=”Charles Marshall” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Phillip Ashley Rix, PANELIST

[/cs_text][cs_text style=”color: #;font-size: 90%;margin-top: -10px;line-height: 120%;”]President & CEO
Phillip Ashley Chocolates[/cs_text][/cs_column][/cs_row][/cs_section][cs_section id=”schedule-day-2″ bg_color=”hsl(0, 0%, 100%)” parallax=”false” style=”margin: 0px;padding: 100px 0px 45px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;margin-top: -100px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]

[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 45px;padding: 0px 5%;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;”][cs_text style=”color: #8C181B;text-transform:;font-size: 125%;letter-spacing: 0.5pt;”]

Friday, March 31, 2017 8:00 AM – 4:30 PM
Emcee/Moderator: Nicole A. Thomas, MPA/MBA

[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_gap size=”50px”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/02/EMC-Bio-Pic_Rose-Flenorl-sq.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″ style=”padding: 0px;”][cs_text style=”margin-bottom: -55px;color: #8C181B;text-transform: uppercase;font-size: 190%;letter-spacing: 1.5pt;margin-top:25px;”]

To Profit or Not To Profit

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8:30AM

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Rose Flenorl
Manager, Social Responsibility
FedEx Global Citizenship

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A business by any other formation would smell as sweet… Many often start non-profits for “poetic” reasons. Understanding how to function as an organization designed to rely on the support of the government and charitable giving can go a long way towards your success in doing what you love; helping others. Small business owners will also gain insight into how to manage charitable requests and how a company develops a corporate social responsibility platform.

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Wonder Woman

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9:30AM

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Learn from this dynamic panel of women entrepreneur superstars as they
share their stories of vision, sacrifice and success.

[/cs_text][x_gap size=”45px” class=”cs-hide-xl cs-hide-lg cs-hide-md”][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/01/EMC2017-Bio-Pic_Daphne-T-Large-c.png” alt=”Daphne T. Large” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Daphne T. Large

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President & CEO, DataFacts

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/01/EMC2017-Bio-Pic_Katrina-Robinson-Lee-c.png” alt=”Katrina Lee” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Katrina Robinson Lee, RN BSN

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CEO, The Healthcare Institute

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/02/EMC-Bio-Pic_Susan-Mealer-sq.jpg” alt=”Susan Mealer” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Susan Mealer

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CEO, Answering Advantage

[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/02/EMC-Bio-Pic_Sandra-K-Walls-sq.jpg” alt=”Sandra Walls” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Sandra Walls

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President & CEO, AIL Logistics Solutions

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/01/EMC2017-Bio-Pic_Kayla-Rodriguez-Graff-ca.png” alt=”Kayla Rodriguez Graff” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Kayla Rodriguez Graff

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Co-founder & COO, SweetBio

[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px;”][x_image type=”circle” src=”http://entrepreneurshipmasterclass.com/wp-content/uploads/2017/03/EMC-Bio-Pic_Rachel-Delgado-sq.jpg” alt=”Kayla Rodriguez Graff” link=”false” href=”http://entrepreneurshipmasterclass.com/jamie-mcgriff/” title=”” target=”” info=”popover” info_place=”top” info_trigger=”hover” info_content=”Click to Read Bio” class=”man”][cs_text style=”color: #;font-size: 90%;margin-top: 10px;line-height: 120%;text-transform: uppercase;”]

Rachel Delgado

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CEO, Juve Salonspa

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The Yellow Brick Road

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10:30AM

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Lauren Ready, ForeverReady Productions • Isaac Singleton, Angie & Ike Photography • Larry Robinson, Kudzukian

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Video, photography and podcasts; Oh My! Finding your voice in a time where everyone is talking can be intimidating. Let these digital media wizards show you the wonderment of utilizing various forms of video, photography and podcasting to market to and grow your target audience. You will discover how to leverage Facebook Live, YouTube and other forms of digital media to promote your business’ products and services.

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Lunch Break

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11:30AM

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Maker’s Mark

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12:30PM

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Andrea Johnson, Bubble Bistro • Zelda Hill, Dixie Tea • Sheila Jay, Sheila Jay Designs

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The Consumer & Packaged Goods industry is vast. There’s a new wave of “makers” on the rise and those who produce goods are the engine by which this nation and the world run. Learn first hand how top makers move from design to finished product to transport and all the steps involved in creating top products that sell.

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Pitch Perfect

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1:30PM

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Christina Stevison, Sisterhood Showcase • Doug Marchant, Angel Investor

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Pitching and acquiring capital investment is formula based but with varying factors. Learn from entrepreneurs on each side of the equation to discover how to refine your pitch, valuate your venture, secure investment and what to do after you close the funding deal.

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Brand Architect

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2:30PM

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Phillip Ashley Rix
President & CEO, Phillip Ashley Chocolates

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Branding & Business Development are critical to the success of any small business. Join this in depth conversation about what it takes to build and sustain a brand, and the strategic marketing behind growing a small business to international prominence.

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Group Therapy

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3:30PM

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Audrey L. Townsel, PsyD, MHA
Calyx Psychological Services

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Entrepreneurs are always on the clock. Our work becomes a huge part of our lives, especially the more and more it provides a life for our family. Dealing with the emotional and psychological rigors of entrepreneurship can be challenging. A medical expert will lead the discussion and answer questions around dealing with stress and establishing a healthy work life balance.

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Saturday, April 1, 2017 8:00 AM – 4:30 PM
Subject Matter Expert Breakout Sessions

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Series 1

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8:30AM – 9:20AM

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Startup Basic Training

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Fishbowl Room

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Tyler DeWitt
MoneypennyDeWitt and Associates

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Avoid the accounting and legal pitfalls that many small businesses end up in, learn how the IRS and tax systems work and how to develop good business practices.

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The Social Age

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The Zone Room

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Melinda Emerson
The Small Biz Lady

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The Small Biz Lady is the preeminent strategic social media and small business consultant. You will learn how to leverage various types of media and how to effectively market in a digital age. Learn techniques to communicate your messaging in a way to attract influencers, bloggers, press, etc., and to ultimately create revenue for your business.

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Small Business Sales Bootcamp

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Methodist Theater

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Cedric Brooks
International Sales
FedEx

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This is my company. There are many like it, but this one is mine! Selling often tends to be an intimidating task for many small businesses. Entrepreneurs must understand that they are in sales, whether they directly manage or hire someone to. Learn from a seasoned veteran how selling is an essential and vital part of a business and methods that will ensure growth.

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Series 2

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9:30AM – 10:20AM

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Labyrinth

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Fishbowl Room

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Emily Brackstone
Vice Chair, Emerging Companies Team
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

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Entity formation, business licenses, trademarking, etc., are all vital components of launching your business and determining which direction can often be confusing. A top legal expert will guide you through the legal maze and answer questions regarding what’s best for you and your business.

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Sponsorships 101

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The Zone Room

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Kim Cherry
Executive Vice President, Public Relations
First Tennessee

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Corporations and brands are always seeking ways to market to as well as impact the communities in which they do business. A major sponsorship is often a way in which they are able to do so. Learn from an expert how to solicit, obtain and leverage sponsorship dollars to support your events, programs and community initiatives and how to create ROI for all partners involved.

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CONSUMER DRIVEN MARKETING

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Methodist Theater

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Michael Graber
Founder & Managing Partner
Southern Growth Studio

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We’ve all heard “the customer is always right.” Whether you subscribe to that notion or not, consumers and their opinions can play a key role in helping your business. Consumer Driven Marketing will give you insight into how you can utilize research based on the opinions and trends of your current and potential customers to develop products and services that sell.

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Series 3

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10:30AM – 11:20AM

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Workplace Intelligence

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The Zone Room

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Kevin Woods, Executive Director
Workforce Investment Network

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Small businesses are the lifeblood of the economy because we employ individuals that then use their pay to buy goods and services from other businesses. For many business owners, hiring employees can be scary. Going from a “solopreneur” to “boss” is a big shift. Building effective, productive teams and developing a culture that matches the vision of your business is a never ending challenge. A leading expert in workforce development will provide insight, guidance and resources in employing others.

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Neighborhood Watch

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Methodist Theater

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Angela Wright, Agent
State Farm Insurance

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Get detailed information on Property & Casualty and the various forms of Life insurance, designed to safeguard your business and protect you, the owner, and your family.

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Rubix Cube

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Fishbowl Room

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Megan Turner, Senior Manager
Ernst & Young

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Solving complex problems is an everyday task for businesses. The bigger the business grows, the more challenging your problem solving efforts become. Gain insight into effective methods and success building tools from an industry expert.

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Series 4

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11:30AM – 12:20PM

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Flying First Class

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The Zone Room

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Brian Harris, Store Leader
Apple Store Saddle Creek

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High Level Customer Service is essential to your business’ success. In an age of information, savvy consumers have completed 63% of the buying process before ever visiting your business. A leading expert on delivering an exceptional customer experience will give you the keys to exceeding expectations and winning loyal advocates for your business.

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Legacy Building

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METHODIST THEATER

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Roberta “Sue” Matthews, JD
Director of Gift Planning
Le Bonheur Foundation

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Entrepreneurs are constantly on the grind building their empire. As our businesses grow, the more responsibilities we have to oversee. We plan and prepare for the business and our employees to ensure the company grows and thrives. It is equally important to plan for what happens once we retire and even pass on. Learn from a financial and legal expert how successful entrepreneurs leverage their life insurance through programs such as planned giving to leave a lasting legacy.

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X’s and O’s

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FISHBOWL

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Stuart Cohen
Chief Motivation Officer
Stuart Lloyd Cohen

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Sit in on this session as a top business and entrepreneur coach helps you develop the play by play for your business model and answers questions on how to navigate the startup waters as well as moving throughout the various stages of a small business.

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Lunch Break

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12:30PM – 1:15PM

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POWER HOUR

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1:30PM – 2:30PM

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Lewis & Clark

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The Zone Room

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Austin Baker, CEO
HRO Partners

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Go on an entrepreneurial expedition and learn from an expert’s personal business journey as well as the tools that can help you run a successful business operation.

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Small Business Expo • 2:30pm – 4:30pm

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Exhibitor Booth Sponsors

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