Thursday, March 30, 2017 6:30PM
Emcee/Moderator: Jamie McGriff
Ideation Forum • 6:30PM
James Collier, Keynote Speaker
Ideation deals with generating, developing and evaluating ideas and comprises all stages of a thought cycle, from innovation to development, to actualization. This is a core stage in launching innovative and viable new ventures. The 2017 Entrepreneurship Master Class will kick off with the Ideation Forum. Industry experts will discuss and share insights on topics such as design theory, prototyping, how marketing plays a role in the development of a business model, accelerator and incubator resources and much much more. Jamie McGriff, ABC 24 reporter, will emcee the forum.
Leslie Lynn Smith, PANELIST
Charles Marshall PANELIST
Chief Idea Officer, Signature Advertising
Melinda Emerson, PANELIST
Small Business Expert
Mike Hoffmeyer, PANELIST
Director, Crews Center for Entrepreneurship
Nicole Heckman, PANELIST
Founder, Littlebird Innovation
Phillip Ashley Rix, PANELIST
President & CEO
Phillip Ashley Chocolates
Friday, March 31, 2017 8:00 AM – 4:30 PM
Emcee/Moderator: Nicole A. Thomas, MPA/MBA
To Profit or Not To Profit
Manager, Social Responsibility
FedEx Global Citizenship
A business by any other formation would smell as sweet… Many often start non-profits for “poetic” reasons. Understanding how to function as an organization designed to rely on the support of the government and charitable giving can go a long way towards your success in doing what you love; helping others. Small business owners will also gain insight into how to manage charitable requests and how a company develops a corporate social responsibility platform.
Learn from this dynamic panel of women entrepreneur superstars as they
share their stories of vision, sacrifice and success.
Daphne T. Large
President & CEO, DataFacts
Katrina Robinson Lee, RN BSN
CEO, The Healthcare Institute
CEO, Answering Advantage
President & CEO, AIL Logistics Solutions
Kayla Rodriguez Graff
Co-founder & COO, SweetBio
CEO, Juve Salonspa
The Yellow Brick Road
Lauren Ready, ForeverReady Productions • Isaac Singleton, Angie & Ike Photography • Larry Robinson, Kudzukian
Video, photography and podcasts; Oh My! Finding your voice in a time where everyone is talking can be intimidating. Let these digital media wizards show you the wonderment of utilizing various forms of video, photography and podcasting to market to and grow your target audience. You will discover how to leverage Facebook Live, YouTube and other forms of digital media to promote your business’ products and services.
Andrea Johnson, Bubble Bistro • Zelda Hill, Dixie Tea • Sheila Jay, Sheila Jay Designs
The Consumer & Packaged Goods industry is vast. There’s a new wave of “makers” on the rise and those who produce goods are the engine by which this nation and the world run. Learn first hand how top makers move from design to finished product to transport and all the steps involved in creating top products that sell.
Christina Stevison, Sisterhood Showcase • Doug Marchant, Angel Investor
Pitching and acquiring capital investment is formula based but with varying factors. Learn from entrepreneurs on each side of the equation to discover how to refine your pitch, valuate your venture, secure investment and what to do after you close the funding deal.
Phillip Ashley Rix
President & CEO, Phillip Ashley Chocolates
Branding & Business Development are critical to the success of any small business. Join this in depth conversation about what it takes to build and sustain a brand, and the strategic marketing behind growing a small business to international prominence.
Audrey L. Townsel, PsyD, MHA
Calyx Psychological Services
Entrepreneurs are always on the clock. Our work becomes a huge part of our lives, especially the more and more it provides a life for our family. Dealing with the emotional and psychological rigors of entrepreneurship can be challenging. A medical expert will lead the discussion and answer questions around dealing with stress and establishing a healthy work life balance.
Saturday, April 1, 2017 8:00 AM – 4:30 PM
Subject Matter Expert Breakout Sessions
Startup Basic Training
MoneypennyDeWitt and Associates
Avoid the accounting and legal pitfalls that many small businesses end up in, learn how the IRS and tax systems work and how to develop good business practices.
The Social Age
The Zone Room
The Small Biz Lady
The Small Biz Lady is the preeminent strategic social media and small business consultant. You will learn how to leverage various types of media and how to effectively market in a digital age. Learn techniques to communicate your messaging in a way to attract influencers, bloggers, press, etc., and to ultimately create revenue for your business.
Small Business Sales Bootcamp
This is my company. There are many like it, but this one is mine! Selling often tends to be an intimidating task for many small businesses. Entrepreneurs must understand that they are in sales, whether they directly manage or hire someone to. Learn from a seasoned veteran how selling is an essential and vital part of a business and methods that will ensure growth.
Vice Chair, Emerging Companies Team
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Entity formation, business licenses, trademarking, etc., are all vital components of launching your business and determining which direction can often be confusing. A top legal expert will guide you through the legal maze and answer questions regarding what’s best for you and your business.
The Zone Room
Executive Vice President, Public Relations
Corporations and brands are always seeking ways to market to as well as impact the communities in which they do business. A major sponsorship is often a way in which they are able to do so. Learn from an expert how to solicit, obtain and leverage sponsorship dollars to support your events, programs and community initiatives and how to create ROI for all partners involved.
CONSUMER DRIVEN MARKETING
Founder & Managing Partner
Southern Growth Studio
We’ve all heard “the customer is always right.” Whether you subscribe to that notion or not, consumers and their opinions can play a key role in helping your business. Consumer Driven Marketing will give you insight into how you can utilize research based on the opinions and trends of your current and potential customers to develop products and services that sell.
The Zone Room
Kevin Woods, Executive Director
Workforce Investment Network
Small businesses are the lifeblood of the economy because we employ individuals that then use their pay to buy goods and services from other businesses. For many business owners, hiring employees can be scary. Going from a “solopreneur” to “boss” is a big shift. Building effective, productive teams and developing a culture that matches the vision of your business is a never ending challenge. A leading expert in workforce development will provide insight, guidance and resources in employing others.
Angela Wright, Agent
State Farm Insurance
Get detailed information on Property & Casualty and the various forms of Life insurance, designed to safeguard your business and protect you, the owner, and your family.
Megan Turner, Senior Manager
Ernst & Young
Solving complex problems is an everyday task for businesses. The bigger the business grows, the more challenging your problem solving efforts become. Gain insight into effective methods and success building tools from an industry expert.
Flying First Class
The Zone Room
Brian Harris, Store Leader
Apple Store Saddle Creek
High Level Customer Service is essential to your business’ success. In an age of information, savvy consumers have completed 63% of the buying process before ever visiting your business. A leading expert on delivering an exceptional customer experience will give you the keys to exceeding expectations and winning loyal advocates for your business.
Roberta “Sue” Matthews, JD
Director of Gift Planning
Le Bonheur Foundation
Entrepreneurs are constantly on the grind building their empire. As our businesses grow, the more responsibilities we have to oversee. We plan and prepare for the business and our employees to ensure the company grows and thrives. It is equally important to plan for what happens once we retire and even pass on. Learn from a financial and legal expert how successful entrepreneurs leverage their life insurance through programs such as planned giving to leave a lasting legacy.
X’s and O’s
Chief Motivation Officer
Stuart Lloyd Cohen
Sit in on this session as a top business and entrepreneur coach helps you develop the play by play for your business model and answers questions on how to navigate the startup waters as well as moving throughout the various stages of a small business.
Small Business Expo • 2:30pm – 4:30pm
Exhibitor Booth Sponsors