Sheila Jay Designs
Sheila Jay is a third generation seamstress, designer and patternmaker. Following the inspiration and direction of her grandmother and mother, she discovered her gifts for design and pattern drafting very early. She is truly a native Memphian, and all around creative and performer. You can catch her singing with the Bouffant’s or on one of the many stages of Playhouse on the Square. Her designs are classic, contemporary and ready to wear. Her pieces range from tunics, jumpers, blazers, retro and resort swimwear, and random DIY’s inspired by bold African Prints and international pop culture which is what sets her brand apart. Her axiom is love yourself, know yourself, be yourself. You can check out her designs at etsy.com/shop/sheilajaydesigns. Her Spring line ‘Airplane Mode’ is a collection of pieces that mix denim, knit and Ankara prints into a sort of fashion capsule of sorts. Several of the pieces are reversible making travel light, with significant style and functionality. The looks go easily from day to night. From cool and casual to Chic and dramatic. The lines are classic and flattering to a multitude of body types.